Koperativa created a digital marketing campaign for IPKO to promote its bundled internet and TV packages — with humor, great storytelling, and musical twists by Arbër Salihu.
To promote IPKO’s all-inclusive internet and cable TV bundles, Koperativa — a leading creative and marketing agency in Kosovo — developed a fun and engaging campaign focused on digital marketing. The concept compared two families: one without IPKO, struggling with a chaotic home life due to poor internet; and one with IPKO, enjoying a smooth, happy day filled with dancing, movies, and games.
This humorous side-by-side storytelling highlighted how essential fast, stable internet is for everyday living. To add a special touch, we teamed up with Kosovo music artist Arbër Salihu, aka La Fazani, who composed a catchy waltz to represent the peace of the IPKO-connected home.
The integrated campaign included video production, a strong creative strategy, and targeted social media content — showing how a creative agency can turn a relatable problem into a powerful digital marketing message.
