In a country buzzing with political debates, Koperativa flipped the script with a campaign that had everyone talking!
In a time of heated political debates in the country, the campaign’s elaborate teaser phase drew attention by communicating with the general audience in “code” messages by using the name of the brand “Relax” paired with the first name of a then-trending political leader. The campaign featured only a short TV video and eye-catching outdoor materials. The teaser phase quickly took over the whole country with a viral effect, and spread in the public discourse throughout Kosovo while garnering great attention for the brand.
Once the full TV advertisement was published, it became obvious that the first names of the politicians used in the teaser phase were just names of random guys trying to impress the beautiful lady who’s on a date at a restaurant.
A series of TVCs were produced, portraying main characters and reflecting their point-of-view in relation to character of a famous, soap-opera actress, superbly played by the Kosovar actress Majlinda Kosumi.
