Koperativa’s campaign for Raiffeisen Plus made digital banking fun and stress-free, using bubble wrap as a playful metaphor
Banking can be stressful; Raiffeisen Plus however, is not! In a world where banking can be tedious, we sought to bring some fun and ease to our creative marketing strategy for the launch of Raiffesen Bank’s new digital banking platform. Recognizing the satisfaction that comes from popping bubble wrap, we tapped into the curiosity of social media users by posing a question: What is bubble wrap called in Albanian and how do people use it most?
Embracing the playful spirit, we introduced our Bubble Wrap Addict—a digital banking skeptic on the verge of a transformative experience. With Raiffeisen Plus, we aimed to prove that digital banking can be stress-free and you won’t need to pop bubble wrap in order to relieve stress. Through a creative and integrated marketing campaign, we erased the notion that banking has to be complicated. Raiffeisen Plus emerges as the solution, offering an intuitive and user-friendly digital banking experience that puts your mind at ease.
