Office of the President of Kosovo – A powerful visual identity for truth, healing, and the road to reconciliation
It was a great honor to develop the brand, slogan, logo, and to produce the TV video for the Office of the President of the Republic of Kosovo, informing the audience about the work of the Preparatory team toward the establishment of the Truth and Reconciliation Commission. In this project, it was important to acknowledge the significance of the past, to address the wounds of war, and foster a path towards healing and reconciliation. Guided by this purpose, we developed a brand identity that encapsulates the essence of truth, unity, and resilience. It symbolizes the collective commitment to uncover the truth, honoring the experiences of war victims, and creating a foundation for reconciliation in Kosovo.
To develop a compassionate character to the campaign, we produced an emotional video accompanied by a heartfelt narration, that portrays everyday citizens in search of their past and truth. Through powerful storytelling, we conveyed the importance of facing the past, acknowledging the truth, and fostering a climate of understanding and compassion.
