IPKO’s brand image campaign “ATY,” blends emotional storytelling with digital, TV, and outdoor media to position IPKO as the telecom brand that’s always there
To reinforce IPKO’s role as an essential part of everyday life in Kosovo, Koperativa developed a full-scale Brand Image Campaign anchored in one powerful word: “ATY” ( “There”). The campaign was designed to capture the emotional, cultural, and practical moments where IPKO is always present — from the birth of a child, to football celebrations in the streets, to quiet family dinners.
The campaign celebrates connection, presence, and identity, all through a highly adaptable creative language.
At the heart of the campaign was the evocative word “ATY” — used to anchor a wide range of emotional, relatable stories. Whether in joyful, difficult, or proud moments, IPKO is “there.” This narrative approach allowed us to seamlessly connect brand storytelling with product promotions, digital engagement, and community presence.
Each moment in the campaign was a cinematic glimpse into Kosovar life:
• “ATY, kur nisë dita e re.” – There, when a new day begins.
• “ATY, kur rrjedhin lotë.” – There, when tears are shed.
• “ATY, ku jemi krenarë.” – There, where we feel proud.
• “ATY, ku jeni gjithmonë bashkë.” – There, where you're always together.
The concept extended across TVCs, digital media, outdoor branding, and even product communications, with seamless taglines like “ATY. Ku lidheni me botën” for roaming and “ATY. Ku komunikoni shlirë” for mobile plans.
