A warm and kind end-of-the-year ad that promotes the brand promise of Raiffeisen Bank International - Always by your side

To emulate the end-of-year warmth and spirit that aligns with the values of Raiffeisen Bank, we prepared an ad that communicates just that. 

The "By Your Side" campaign ad features a ballet recital at a middle school performance, where the first dancer accidentally trips. In her mortification, the other dancers improvise in solidarity, also blending the misstep with the performance. The girls help pick up the first dancer and they finish the recital beautifully, while the ad's production of lights and set design complete the magical atmosphere, allowing the spotlight to fall on the season's celebratory warmth and key message: togetherness. 

The project holds a special place in our repertoire, as a feel-good scenario that displays our client's values and reminds viewers of the subtle, yet impactful ways in which we can be there for one another.