Koperativa developed a nation-wide campaign for UNOPS to promote Kosovo's first agricultural census in 50 years through digital marketing, video content, and farmer-focused visuals

At the heart of our creative concept was a simple yet powerful symbol: the percent sign (%) — a universal marker of statistics. We reimagined this icon by playfully integrating it with imagery familiar to farmers: crops, livestock, tools, and tractors. This evolved into a visual identity that was not only eye-catching, but also deeply relatable with our target audience. By turning a statistical symbol into a storytelling device rooted in daily agricultural life, we crafted an engaging visual language. This balance of clarity and creativity gave the campaign its relevance and visual impact, helping the message resonate across rural communities as our main target audience.



The campaign included a full suite of creative and strategic services:



Communication strategy tailored to Kosovo’s rural audience;
Branding and design for both digital and print materials;
Video content production, including animation and documentary;
Media strategy for broadcast, radio, and social platforms;
Media buying and campaign management.